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SPRINT SPOKESPERSON CANDICE BERGEN NAMED NO KANSAS CITY, Mo., Sept. 17, 1993 Sprint (NYSE: FON) spokesperson Candice Bergen is the No. 1 celebrity endorser of 1993, according to Video Storyboard Tests, a New http://www.monclerstore.co.uk/ Yorkbased company that rates the effectiveness and popularity of endorsers.
Bergen, an Emmy awardwinning actress and star of the hit TV series "Murphy Brown," is the first female celebrity to top the list since Video Storyboard Tests began conducting the survey in 1984.
"It's not surprising that Ms. Bergen was named the moncler uk No. 1 celebrity endorser," said Jorge Rodriguez, vice president of marketing and advertising at Sprint. "Her savvy, humorous attitude keeps the ads lighthearted, and at the same time, cuts through the clutter that's usually associated with ads for phone companies. She's very effective in explaining the complexities of long distance calling plans to consumers and businesses they remember Candice."
Bergen has been promoting Sprint's services for residential and smallbusiness customers since October 1990. Rodriguez said Bergen has been extremely wellreceived since her debut. Earlier this year, Advertising Age magazine named Bergen the Star Presenter of 1992 for representing the perfect match between a company and its spokesperson.

Sprint is a diversified international telecommunications company with more than $10 billion in annual revenues and the United States' only nationwide alldigital, fiberoptic network. Its divisions provide global long distance voice, data and video products and services, local telephone services to nearly 5.9 million subscriber lines in 19 states, and cellular operations that serve 42 metropolitan markets and more than 50 rural moncler uk outlet service areas.